ma•ven (mā'vən)

n.  A person who has special knowledge or experience;
an expert.


n.  An expert developer with great influence.

Why DevMavens? is a community and philanthropic effort on the part of Lake Quincy Media to support the Microsoft developer community in three ways:

  1. Provide recognition (and sponsorships if desired) to leading bloggers in the Microsoft developer community
  2. Support charitable and local developer events (chosen by the DevMavens)
  3. Improve the blog reader's experience by limiting ads to one per page on sponsored blogs

What's a Maven?

In his excellent marketing book The Tipping Point (click to read), Malcolm Gladwell identifies several groups of people necessary for creating momentum around a product. Mavens are one of these groups. Gladwell says, The critical thing about Mavens, though, is that they aren't passive collectors of information... What sets them apart is that once they figure out [something], they want to tell you about it too. Gladwell also identifies Connectors and Salesmen as other individuals required to create product momentum, and it is often the case that individuals can be considered more than one of these roles. (More on The Tipping Point at Wikipedia)

Who are these people?

Lake Quincy Media selected the original group of DevMavens in June 2008 and then created a board of well-known developers to guide the selection process going forward. DevMavens are chosen primarily on the basis of their standing in the developer community as bloggers. The selection process is necessarily subjective and imperfect, but we welcome feedback as well as nominations for additional members. The sponsored DevMavens are invited on the basis of their reach, overall traffic, and appeal to potential sponsors, as determined by Lake Quincy Media. It is not required to show DevMavens advertisements in order to be recognized as a DevMaven and promoted on the site.

How do I join?

Membership is invitation-only and limited to bloggers with an emphasis on Microsoft software development.

Who decides whom to invite?

A secret cabal made up of members of the Illuminati. No, seriously. Ok, actually the current members have input in selecting new members and Richard Campbell (of DotNetRocks) also provides his input (he's interviewed a *ton* of influential software developers on the show).

Community Support

Last Updated: September 2008

Total Support Given: $3150

Events/Groups Sponsored:

Download DevMavens logos for promotional use.